Promotion through social media has become a must for any equestrian business over the last number of years. Why should your equestrian business be any different? The Irish Horse Board Co-Operative Society (IHB) has combined an expert panel of the very best equestrians and international industry professionals to support you and your business achieve your full potential.

Hendrix family

The IHB conference aims to help you to recognise and engage your target audience and set market objectives achievable through utilising all of the tools and opportunities social media has to offer. Learn how to make the socials work for you and your specific equestrian business needs.

The conference will consider the ever-changing face of the sport horse sector through listening to a superb line up of successful international riders including Niamh McEvoy and Jessica Burke who will share their personal experience. The world-famous Hendrix family will be represented by Janou and Paul Hendrix, who will discuss the development of the Dutch Sport Horse Sales.

Demand and market

Professionals at the coalface of media and social media businesses in the industry will share key skills to help maximise your own marketing content. Morgan Froment and Vanessa Louis-Verdier will demonstrate the power of social media in marketing your horses and equestrian businesses and will demonstrate how they strive to meet the changing demand and market requirements. In addition, Red Mills nutrition expert, Nicole Groyer will be on hand to offer nutrition-specific tips on having your horses looking their best for sales.

The event will be held on Tuesday, 21st November, at the Irish Horse Board International Promotion and Marketing Conference in Lyrath Estate Hotel, Co Kilkenny.

Tickets can be purchased at the Irish Horse Board website (student discount offered). Promotional trade stand space also available. For further details: ihb.ie/conference