THE collaboratively produced Global HorseTech Market Report was published earlier this month. Curated by David Doherty, the report aims to serve the needs of the equine industry. Since launching the HorseTech Conference Doherty has noted that there are vast opportunities to adopt technology into the equestrian sphere and how so many of the newest technologies have to potential to be used in the equestrian market.

Although the market size and potential attracts many investors there are challenges associated with the market. The report states that: “The equine industry is incredibly complex and it’s almost impossible to find anyone who has first-hand experience of the size or dynamics of the entire business.”