“BEGIN with the end in mind” is one of Stephen Covey’s Seven Habits of Highly Effective People, so Stephen obviously never tried his hand at horse breeding.

The dream business as it is called, may hinge on a specific end, perhaps the winning post at Epsom, maybe the winner’s enclosure anywhere (preferably at two), or perish the thought, the sales ring at Goffs or Tattersalls. Most times, the story unfolds totally differently.