JOE SLOAN met Geoff Salters in 1973. They were two young Northern Irish businessmen setting out in the world and ready to work hard. Big plans, big dreams.

The pair were brought together when the Irish Dairy Board bought a company called Cregagh Foods. In the expansion IDB had two positions that needed filling. sales/marketing manager and accountant. Joe was appointed to the former, Geoff to the latter.