FORMER jockeys, now racing analysts and presenters Ruby Walsh, Fran Berry and Emmet McNamara have joined forces with chartered accountant J.P. Wynne to launch a new sports management agency, Complete Sports Management (CSM), specialising in the racing industry.

The agency covers commercial representation, PR and media, tax and accounts, financial planning, travel logistics, and group partnership deals, and already has signed up 40 jockeys.

Wynne commented: “Through my accountancy practice, I’ve worked with professional flat, National Hunt, apprentice and amateur jockeys for over 20 years. Ruby, Fran and Emmet have all been there themselves. We recognise the struggle that our jockeys face when trying to manage contracts, sponsorship, media requests, tax planning and travel logistics themselves - often without the structured support they deserve.”

Brand opportunities

The agency also offers a service linking potential sponsors with jockeys, and activating partnerships with racing authorities.

Ruby Walsh said: “Horse racing offers brands authenticity and huge opportunities with national and international visibility - but it needs to be done properly and professionally.

“CSM acts as the bridge between ambitious brands and Irish jockeys.”

Berry added: “We want to bring structure, clarity, professionalism and long-term thinking into every aspect of a jockey’s career - while creating real commercial value for the brands who support the sport.

“It’s a win-win for all involved, that’s the beauty of it.”

Emmet McNamara, a chartered accountant within the bloodstock side, added: “Gone are the days of sorting out your tax return on the way to the races, the job is tough enough!”