HOW true this saying is, particularity when marketing horses for sale. When a horse is well presented in a photograph it speaks for itself. We live in a digital age where now we have the potential to market our horses all over the world.

It has become the norm to upload photographs and videos of horses for sale on the web as clients are reluctant to travel without seeing a photograph and/or video of the horse first. In fact I have heard on occasions of buyers purchasing horses from photographs and videos posted online and not actually seeing the horse in the flesh! This is a rare occurrence, however, it does illustrate the influence a good photograph and video can have on potential clients, given the horse meets their requirements.