IN 1700, in Western Europe, there were some 400 different kinds of jobs you could choose from. Today, there are approximately 500,000. No wonder we sometimes have a bit of trouble settling on what we might want to do.

As a career coach, it is my role to work with people and help them demystify this great conundrum. I’ve worked with hundreds of individuals, at various levels in their careers, to methodically work through a process of self-awareness, then market-awareness, to help crystallise their thinking and help clarify the route to their chosen career path.