OVER recent years, there has been a shift towards online betting from all the major high street bookmakers. In part, this is a result of the technological development we have seen in every aspect of life. But it is also to keep up with the explosion of new online bookies that have entered the market over the past decade.

Yet even online betting itself is evolving quickly. For most, it no longer means logging on to a PC or laptop – today’s internet is mobile-first and the majority of our online activity is now via a smartphone.