ON Wednesday Horse Racing Ireland’s commercial and marketing department hosted the eleventh racecourse seminar for all 26 racecourses and HRI subsidiaries. The seminar was held in Lyrath Estate Hotel in Co Kilkenny and was free to attend for all delegates.

The theme for the 2020 seminar was ‘putting the customer at the heart of Irish racing’. This was a particularly apt theme to build the seminar around as the industry looks to grow interest levels in Irish racing in the future. In order to achieve that it is necessary to constantly evolve the race-day experience, particularly given the ever-increasing competition racing has from other sports and leisure opportunities.