SO much has been spoken about what can be done to have the public engage on a more passionate level with flat racing, because - even if the Irish flat product is clearly high class and appreciated by many - audience enthusiasm and overall attendances for National Hunt racing are undeniably superior.

Horse Racing Ireland seems well aware of the country’s preference too. Their own budget announcement for 2026 noted (under the topic of strategic initiatives): “There will be a particular focus on driving engagement with flat racing through marketing and customer-focused initiatives.” We will all watch with interest to see how that can be delivered in an effective manner over the course of the season ahead, and beyond.