1. Explain the concept behind The Stallion Company and how, by utilising its services, breeders can realise their goals of improving their stock?

In fact it’s not a concept as such, it’s a reality. I’ve owned stallions since 2009, and prior to that I was an agent for all the big French-based stallions. As an agent you earn a living, but you don’t make profits, and most of the owners you work for a very restrictive with the conditions, which is why when there are problems, the breeders often lose out. I learned a lot from my time as an agent, mostly from a negative point of view, and as an owner I was determined not to see my breeders ever to be put in a difficult position. The breeder wants a pregnant mare and then a foal on the ground, the arguments, which are always about money, can wait.