Red carpet rolled out in Portugal for Bar 1 Betting

CONGRATULATIONS to Barney O’Hare’s Bar 1 Betting on being nominated for a marketing award at the Sports Betting Awards in Portugal in October.

The nomination follows the company’s rebrand from Bar One Racing in November 2025 and recognises the impact of its first major campaign under the new Bar 1 Betting brand, ‘Lights. Camera. Cheltenham!’ (pictured, right).

The campaign was inspired by film sets and studio photoshoots, helping Bar 1 Betting stand out during one of the most competitive periods in the betting calendar.

Aaron Hughes of Bar 1 Betting told us: “We wanted to move away from the traditional look and feel of Cheltenham advertising and create a campaign with a strong identity that people would remember. To see that creative approach recognised alongside some of the biggest brands in the industry is a huge achievement for the team.”

The winner of the Marketing Campaign of the Year award will be announced on Thursday, October 1st.