THE Irish National Stud on Wednesday saw the launch of the Thoroughbred Country Destination Experience Development Plan, a tourism initiative to draw both domestic and international tourists to the counties of Kildare and Tipperary. The plan will bring to life the extraordinary thoroughbred horse tradition, the world-renowned horse people, their crafts and the breeding heritage that is synonymous with Ireland.

The plan has been developed in collaboration with Kildare and Tipperary County Councils, and the Thoroughbred Country Steering Group, which comprises representatives from the Irish National Stud, Horse Racing Ireland, the Curragh Racecourse, Punchestown Racecourse, Coolmore Stud, Kildare Village, Hotel Minella, Into Kildare and Tipperary Tourism.