Cheers to new drinks deal for racecourses
LEOPARDSTOWN will unveil its new Aperol Terrace on Saturday, September 12th, day one of Irish Champions Festival.
It’s part of a new partnership between HRI’s four racecourses and Richmond Marketing, the company behind drinks brands, such as Red Bull and Campari - as well as Aperol - in Ireland.
Throughout the three-year agreement, Richmond Marketing’s brands will “play a key role in enhancing the raceday experience through premium beverage offerings, engaging fan activations and elevated hospitality experiences”.


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