THE Irish Horse Board’s first overseas marketing trip, given its new remit to promote and market Irish-bred horses, breeders and producers, took place at last weekend’s Land Rover Kentucky three-day event, resulting in significant USA industry engagement.

The Irish Horse Board reported this week that it has ‘hit the ground running’ by having a strong Irish presence at the Lexington event last week. The USA is one of the most significant markets for Irish horses and this combined with the success of the Irish horse in eventing, saw the Kentucky five-star showpiece as a fitting launchpad for the IHB’s new role.