RACECOURSE Media Group (RMG) has expanded its in-play betting service to include Irish horse racing, with real-time pricing successfully integrated into the offering of Entain’s Ladbrokes and Coral sportsbooks, William Hill, and the BetVictor group.

This development is facilitated through RMG and Sports Information Services’ (SIS) media rights agreement with Horse Racing Ireland (HRI) and the Association of Irish Racecourses (AIR), which covers all 26 Irish racecourses.

Following the success of in-running betting across RMG’s UK courses, which launched in January 2023, CourseTrack’s GPS data is now being utilised to generate prices during Irish races, granting bettors access to a diverse range of wagering options as the action unfolds.

Suzanne Eade, CEO at HRI, said: “The expansion of the in-play betting service for Irish horse racing is very welcome news. We have already seen over the lifetime of the current media rights agreement with RMG how the data offering for Irish racing has made great strides, with sectional timing available to all on the Racing TV website, and continued expansion of data insights through RaceiQ.” As sportsbook and pari-mutual offerings for other sports continue to innovate, so must racing, and this is another positive step in that regard for Irish racing.”

CourseTrack will invest in a new fleet of trackers that deliver sub-10cm accuracy. This will be deployed in March/April across all 26 Irish racetracks.