SHARON O’Regan has been appointed general manager of Weatherbys Ireland - succeeding Russell Ferris who has recently become Weatherbys’ new CEO.

O’Regan is well known within the main industry and has been a key figure within Weatherbys Ireland for several years.

In the last 18 months O’Regan has been deeply involved in the digital transformation of the GSB where customer engagement and experience has been key.

Russell Ferris commented: “Sharon is a hugely important member of the Weatherbys Ireland team and will be an excellent general manager of Weatherbys Ireland.

“As head of operations for the past two years she has led the way with operational improvement, customer service and digital transformation.

Sharon’s understanding of and relationships within the industry make her perfectly placed to take the business to the next level”

Sharon O’Regan said: “I am delighted to have been given the opportunity to lead the fantastic team in Weatherbys Ireland as General Manager. This is an exciting time for Weatherbys as we look to deliver new digital technologies and solutions, whilst at all times remaining focused on our commitment to do everything we can to help support the thoroughbred breeding industry”.