GOFFS has introduced a select session to its November Breeding Stock Sale.
The Chicquita Session, named after the mare who sold for €6 million at Goffs in 2013, will be limited to 25 “of Europe’s most desirable fillies and broodmares”.
Goffs say the session will be open to “Group 1, Group 2 and Group 3 performers, stakes-winning or stakes-producing mares, exceptional young broodmares in foal to elite stallions and fillies from internationally recognised families.” Invitation-only consignments may also be a feature of the sale.
The sales company is hoping to woo vendors with “a global marketing campaign, including enhanced catalogue presentation, professional photography and video, bespoke social media promotion, comprehensive veterinary information and independent pedigree analysis.”
Premium hospitality and travel packages will be offered to international buyers, while Goffs representatives will visit America, Japan, Australia and the Middle East to promote the session.
Goffs CEO Henry Beeby said: “Goffs has never lacked the ability to sell exceptional fillies and mares. For more than a decade, we have delivered outstanding results whenever we have been entrusted with elite breeding stock. Indeed, many of the most memorable moments in global bloodstock sales during that timeframe have been at Goffs November Sale.
“The Chicquita Session is a natural evolution for Goffs. We have all seen how elite sessions at the major international breeding stock sales elevate buyer engagement and vendor confidence, and Goffs now seeks to mirror this in offering vendors and buyers an opportunity to sell and buy the best here in Ireland.
“We are particularly inspired by the phenomenal success of Fasig Tipton’s Night Of The Stars over the past 10 years, and our ambition is to build something with a distinct Goffs identity that rewards quality and offers a customer experience like no other as a result of the very personal service we can provide.”
Harry McCalmont of Norelands Stud commented: “As a consignor of a €6 million mare at Goffs November I know what the team at Goffs can do when they get the opportunity.”
David Cox of Baroda Stud added: “The market continues to place a real premium on quality, so the introduction of the Chicquita Session is a positive step. Giving the very best broodmares and fillies their own platform makes a lot of sense, particularly with the strength of the international buying bench at Goffs in November. We welcome the initiative and look forward to supporting it with the calibre of mares that this session is designed to showcase.”
The Chicquita Session will take place on Friday, November 20th, the premier day of the November Breeding Stock Sale and immediately following the November Foal Sale.
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