IT’S one of those frequently offered comments that annoys me, when suggestions are made to make racing more appealing to more people.

When you refer to racing as the Sport of Kings and there’s an instant pile on. “No! Elitist, we can’t say that. It’s gotta go. The wrong image. Not inclusive….”

Yes, there are many things around a racetrack that need to go and are a negative harp back to olden days of only the elite owning horses but, surprisingly, this is not one. It can be used positively. Sell the history, be proud of the pomp. Show that, yes, there is privilege in the history but you too can join in. Get a small piece of a horse and live the dream.

Take a quick look thorough the winners and the connections from this week.

National Hunt men, Gavin Cromwell and Tony Mullins, proud of their filly and mare.

Take a look at how much the first three two-year-old winners cost.

Berkshire Shadow 40,000gns, Quick Suzy €20,000, Chipotle 10,000gns. And note the make-up of their owners, which we saw in the after-race interviews, where they came from, and their delight at being in the royal winner’s enclosure. Eclipse Thoroughbreds from the US, Paul Spickett from Berkshire Parts & Panels Ltd - “I am feeling ecstatic! This is a childhood dream come true.”

And a motley crew from all over Britain in The Woodway 20, together in Chipotle.

Big wins brought delight for trainers such as Roger Teal and David Loughnane, not household names nor trainers of bluebloods.

Popular winners for some of the less known members for the weigh-room and some new faces including Marco Ghiani and Laura Pearson.

Even the Cheltenham Festival, for all the love it annually gets, it has as many ‘big’ names in its recent roll of honour as a big flat meeting.

Look at what it cost to get there and compare the prices of the novice hurdle winners. Appreciate It cost €60,000 as a store, Bob Olinger was a LOT more than that privately, Vanillier was €40,000 as a store.

You’d have manys the Royal Ascot winner before you’d get a sniff back of the £400,000 that Sir Gerhard cost.

And let’s be real, nearly everyone has a desire to dine at a better table?

This week we had slice of the pomp and pageantry of a Royal occasion but you would be hard pressed to find a more diverse platform from which to sell the sport.