HORSE Racing Ireland ownership department has launched a new campaign focusing on owner colours and the team aspect of ownership.

The campaign, which initially will run on digital platforms until after Cheltenham Festival week, gives racing fans the opportunity to design and win their very own set of racing colours. The winning colours will be made and registered for life with Horse Racing Ireland. Competition value is €1,000.

Amber Byrne, owner development manager, explained: “The campaign concept was the brain child of Caroline Townend here. The owner’s colours set them apart from their rivals.

“Once the jockey puts on those colours he is part of the team. There certainly is no better feeling than seeing those colours flash by the winning post.

“We hope racing fans will have some fun designing their own colours and maybe one day they will see them on the track.

“The campaign will also feature a series of interviews with prominent owners gaining a little insight into why they chose their colours.”

racehorseownership.ie/teamcolours