With Epsom, Royal Ascot and a feast of top-class flat racing around the corner, it may appear strange that once again this column is focusing on National Hunt fillies. However, it is for very good reason.

Repetition in advertising is a means to keep a brand or a product in a consumer’s mind, making them instantly think of that product when they are looking for something particular. It can lead to fatigue also – or even annoyance – if a jingle or catchphrase is annoying. It is therefore important that repetition occurs in the right proportion and it should be timely.