IT’S hardly surprising to find Rich Ricci in the news in the week before the Cheltenham Festival, but to find him at the centre of an ugly dispute over unpaid bets is something of a surprise. The sale of part of Ricci’s betting firm BetBright to a rival firm was the catalyst for the events which unfolded, and in this instance, it appears that the technology was the fundamental asset being sold, and not the sportsbook with its associated liabilities. Without this platform, this left BetBright without the capacity to continue trading, or in their words, the firm ceased offering gambling services to its customers on a permanent basis.

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