THE FEI and Feeling Sports© have joined forces to jump into the esports revolution with the launch today of the Longines FEI Jumping Nations Cup™ Fantasy Game. For everyone with a love of horses and equestrian sport, wherever you are in the world, this is a game changer!
The Longines FEI Jumping Nations Cup™ Fantasy Game season will kick off with the first of the Europe Division 1 qualifiers, which takes place at La Baule (FRA) on May 17th and promises to be a thriller as the Longines FEI Jumping Nations Cup™ 2019 season continues. The Fantasy Game season will conclude with the showdown for top honours at the Longines FEI Jumping Nations Cup™ 2019 Final in Barcelona (ESP) in October.
Presented in three languages - English, French and German - the FEI’s first multilingual and multi-regional Fantasy Game is available on web browser for desktop, smartphones and tablets*. Registration is free and anyone can sign up at any time during the season. Log in through your My FEI account.
Tailored to the unique nature of the sport, equestrians all over the world can showcase their skills, competing in public or private leagues with friends and family. Participants must select their fantasy team from the player list. They can predict the number of clear rounds, the best athlete and horse combination on the team, and then watch the live competition broadcast on FEI TV in real time. Points are earned for the correct predictions made in each of four categories: best performing nations, fantasy team, number of clear rounds and best athlete.
ENGAGING THE PUBLIC
“We've seen that fantasy sports play an enormous role in driving deeper connection between sports fans and real-life sports”, FEI Commercial Director Ralph Straus said.
“Feeling Sports are the specialists in fantasy online games and we are excited about this collaboration and believe the launch of the Longines FEI Jumping Nations Cup fantasy game will be a fresh, unique way for fans to interact throughout the season, not only with their favourite athletes and teams, but also engaging with other avid equestrian fans all over the world.”
“We are delighted and very proud to work alongside the FEI on this ambitious digital project” Feeling Sports Founder and CEO François Grenet said.
“Our goal is to back its fan engagement strategy through our Fantasy platform. As well as being a world-class organisation, the FEI is also a digital pioneer in equestrian sport and this demonstrates its leadership in innovation. We wanted to provide the FEI with a friendly and easy to use game while giving a more intense experience to the Longines FEI Jumping Nations Cup for fans.”
The overall winner will be announced at the end of the season and will receive an exclusive VIP trip for two persons to the Longines FEI Jumping Nations Cup™ Final 2020, including return flights (with worldwide validity), accommodation and the chance to go behind the scenes, meet the athletes and enjoy the Final’s experience in VIP style.