THE most successful business investor in the world, Warren Buffett, once said: “If you lose money for the firm, I will be very understanding. If you lose reputation for the firm, I will be ruthless.”A reputation is like trust, it grows over years but can be ruined in seconds and this is so true in today’s age of social media and electronic swamp of online madness and political correctness. It’s as if nobody can call a spade a spade anymore without fear of offending the spade or the spade community at large!

There is no doubt that the online world has transformed life as we know it for the better in the education, health, entertainment, business and commercial sectors. And it has certainly benefited the equestrian sector, making it so much easier to promote and sell the sport, horses and riders to a global audience.