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Leading betting brands for horse racing punters
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Leading betting brands for horse racing punters
on 03 September 2019
The gambling industry is very competitive with new and improved promotions cropping up daily

Leading betting brands for horse racing punters

Horse racing is, by far, the most popular sport to bet on in the UK, eclipsing the likes of football, greyhounds and cricket by quite some way. The chances to win big are present in the dozens of races that take place across the UK and Ireland every day.

Making a profit from the sport of gentlemen has as much to do with betting at the right bookmaker as it does picking the correct horse. Backing a runner at a shorter price than you could’ve got it elsewhere is the number one mistake. The focus is then on getting the best possible deal for you and your stake money.

Get the best deal possible

Modern gambling is all about promotions, specials offers and giving customers the best deal possible. The gambling industry is a competitive one, to say the least, with numerous promos offered by firms aiming to stand out from the competition. To ensure your cash goes further, not only do you have to pick the right horse, but you must also secure the best odds and have the likes of best odds guaranteed, enhanced places each-way and even live streaming working in your favour.

Deciding on the best online bookmaker for horse racing betting is an important choice and it’s one that could prove the difference between making a profit and suffering a loss over the course of a year or season. There are so many betting firms, all seemingly offering customers the world, so which one should you choose to ensure the best deal?

Our team of experts have reviewed the main players and return with our take on the top three horse racing betting platforms, both available on desktop and mobile apps.


New and existing customers will know the bet365 horse racing service is rated high and for good reason. The site offers prices on races from all across the globe, including Ireland, England, Scotland, Australia, Canada and the USA. You can bet on races taking place today, tomorrow or in the near future, having your say on race winner, each way, match bets, winning distances, win or lose, and plenty more besides. There are more ways to gamble on the race than ever before.

You can also cheer your bet on in real time thanks to in-play betting. No longer will you be forced to check and refresh a results service to see how you got on. Gamble on any UK or Irish race at bet365 and watch your runner on an HD quality stream at no extra cost.

Some of the offers and promotions available at bet365 are best price guaranteed on every horse that runs live on ITV from 10am on race day and a free bet for winners on live races. Back the winner of any race shown live on ITV at a price of 4/1 or better and get a free bet to the same stake – up to £50 – to use on the next live race. Keep backing winners and you’ll keep getting free bets.

William Hill

Another friend of the horse racing punter is William Hill who offer extensive coverage, both on horse racing and specials markets. They give worldwide coverage, live streaming through William Hill TV and go with lots of specials, including enhanced odds and cashback offers. You won’t be short of an exciting bet once you’re signed up at bet365.

Horse racing backers can support their interest on races going off on any day of the week or look further ahead and chase a value play from the antepost market. There’s race winner betting on the year’s biggest events, including King George, Grand National, Cheltenham Festival, Glorious Goodwood, Punchestown festival and more. Antepost betting may be risky to some as there’s a chance the horse you bet on doesn’t run in the race, but that is factored into the price and you often get a bigger offer than those waiting until the day of the contest.

The standout deals given by William Hill horse racing traders include extra places each way on horse racing. So, for example, there may be a race with 1/5 the odds a place 1-2-3 and that will be boosted to 1/4 the odds a place 1-2-3. This gives punters more chance to win and a shot at landing a higher return if your bet does go according to plan.


This London based betting brand is known the world over, both as a giant of the high street and a major player in the online betting industry. They cover all major sports but the trading floor in Stratford has a real passion for horse racing and that shines through in just about everything they do. Members are certainly well looked after.

Not only do they give you plenty to bet on, Coral – along with the other two firms mentioned above – take their responsibilities seriously and credit must go to the way the industry supports responsible gambling. There are many avenues and options open to those who may wish to limit, restrict or stop their gambling, including time out, deposit caps and even self-exclusion. There’s a dedicated customer care team on hand to speak to any members who feel they fall into this category and would like to seek help.

Coral are also one of the most generous when it comes to horse racing offers. They deal out the likes of enhanced each way place terms every day on selected races, best price guaranteed on all UK and Irish races online or in store using your Coral Connect Card. There’s also a chance for horse racing punters staking £1 or more to win an unforgettable day at the races, simply by betting on the sport they love at Coral.

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