HOW we treat our staff and customers now will be remembered when these bad times are over, is the opinion of the new managing director of TRI Equestrian, Brendan Murphy. “Covid- 19 has changed the way we do business, but you need to look at your options and have the courage to change the way you do business,” he added.

Without a doubt, taking over one of the largest equine retail businesses in Ireland in normal circumstances is daunting, but in the middle of the worst pandemics in history, it becomes even more challenging. Tipperary resident Brendan Murphy had little time to settle into his new role before meeting this crisis head on. “I think what gives me some solace is that we are all in this together and if we adapt our business model, retailers will survive,” he said.