THE second year of the ITM Stallion Trail has built upon the success of last year’s inaugural staging and stallion masters will be hoping that it results in increased sales of nominations when it is held next weekend. It is just one of the raisons d’etre for the establishment of the event.
Many will use the opportunity of the trail to visit farms and see horses that they may never have the chance to ordinarily. This is a good thing, and who knows who could be fired up by a visit to the farm to get involved in racing or breeding in the future. As a marketing tool it is an exercise well worth undertaking.
SHARING OPTIONS: