IT may be to Timico’s advantage that their name is not widely recognised in racing circles. There is no real pre-conceived idea as to what they stand for, or precisely what they do, so their identity within racing could actually be the Cheltenham Gold Cup. If they stick with this long enough, their name could become synonymous with the blue riband of National Hunt racing.

The racing connection comes from Tim Radford, by the way. Think Somersby. Think Racing Demon.