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Buyanom sees increase in uptake
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Buyanom sees increase in uptake
on 10 January 2020
Stallion nomination owners and breeders can now do business using a new online platform

CLOSE to 50 stallion nominations are currently being offered on Buyanom, the new online trading platform set up in part by bloodstock agents Luke Lillingston and Ted Voute.

Launched during the breeding stock sales, Buyanom allows stallion farms and nomination owners to offer coverings to mare owners in confidence. Breeders can also register their mares and submit bids for nominations. Crucially, only the advertised price of the nomination is made public, and not the bid or eventual agreed price.

Lillingston reported this week: “Stage one of the process was getting our name out there and making people aware of the service. That went extremely well. Traction was slow up to Christmas but the numbers have risen sharply now and we are almost up to 50 stallions. People are starting to engage and of course the vast majority of nominations in the marketplace have yet to be traded.”

Although all Buyanom business is confidential, Lillingston did reveal that he himself has sold a “major nomination” through the site, while Voute has sold two and had offers on nine others. Buyanom’s Irish representative Jerry Horan also confirmed that he has handled a number of deals in recent days.

Lillingston added: “As the word spreads I think this will become a terrific tool for those who wish to sell nominations and for thousands of breeders. Membership is £250 per year and I would be confident that any deal done through Buyanom will save the breeder a lot more than that.”

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