THE rise and rise of Showcasing (Oasis Dream) as a sire shows no sign of abating; indeed it is even gathering pace. Last Sunday his son Advertise broke Aidan O’Brien’s stranglehold on the Keeneland Phoenix Stakes when he won the first juvenile Group 1 of the season in Ireland. Martyn Meade trains this Phoenix Thoroughbred-owned colt who was bred by Cheveley Park Stud and sold by them as a yearling at Goffs UK to Dermot Farrington for £60,000.

A maiden winner on his debut, Advertise was runner-up to Calyx in the Group 2 Coventry Stakes before regaining the winning thread in the Group 2 Arqana July Stakes at Newmarket. Sunday was only his fourth start.