ADVERTISE confirmed himself a smart prospect in running out a clear-cut winner of the Arqana July Stakes at Newmarket.
Runner-up to John Gosden's big hope Calyx in the Coventry Stakes at Royal Ascot, the Martyn Meade-trained youngster was sent off the 11/10 favourite to go one place better.
Frankie Dettori, who rode Calyx at Ascot, kept Advertise widest of all before asking for his effort two furlongs out.
While the response was not totally immediate, he soon hit the front from Konchek and Charming Kid, taking the six-furlong Group 2 contest by two lengths.
Gosden's Legends Of War, ultra-impressive on his only previous start, was very disappointing.
Meade said: "Wow, that's all I can say. I'm so thrilled."
"He's done everything right, but of course you never know until you get on to the racetrack. I think he could prove to be a really good horse."
"He's takes a bit of time to get going, which was why Frankie got at him, but we were thinking about the Superlative here on Saturday over seven furlongs, that might be his trip, but he can cope with this."
"He's got a bright future."
He added: "I'm very much thinking 2000 Guineas next year, he was in the betting after his run in the Coventry and I think he's stamped that today, over an extra distance I think he'll be a better horse."
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