Article Date: 24-May-2012
Horse Racing Ireland have announced a number of changes in the management structures of Marketing and Communications.
Michael O'Hagan takes on the position of Director of Communications and International Affairs for Horse Racing Ireland and will continue as CEO of ITM. Michael will be responsible for all external HRI communications as well as the recruitment and retention of racehorse owners both domestically and internationally. Tamso Doyle, reporting to Michael O'Hagan, will be Communications Manager, with responsibility for media coverage of HRI and Irish racing.
Elaine Hatton has been appointed General Manager of Irish Thoroughbred Marketing. Elaine joins ITM from a senior marketing position with Glanbia. The ITM team will also be strengthened by the addition of a Marketing Assistant, Liam Glynn.
Michael O'Rourke takes on the role of Director of Strategy and Marketing for Horse Racing Ireland with particular responsibility for strategic planning within HRI and for raising awareness levels and interest in racing generally, particularly via new media. Barbara White, reporting to Michael O'Rourke, will be Marketing Manager, with responsibility for consumer advertising, promotions and direct marketing.
The direct racecourse support work previously carried out by the HRI Marketing Department will in future fall under the responsibility of the Director of Racing, Jason Morris, to fit in with his work on fixtures and programmes.
Commenting on the new structures HRI Chief Executive Brian Kavanagh said: “these new posts will enhance our service to all stakeholders in Irish racing and add resources to the growing overseas market for the Irish thoroughbred. Racing has shown great resilience in coping with the recession and we are confident that we can play a positive role in economic recovery in coming years.”
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